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· The best times to post on Meta (Facebook and Instagram) across industries are in the afternoon from 3pm onwards.
· The best times for TikTok are afternoon from 15-9 pm.
· The best times on LinkedIn are from 3pm-6pm.
· Best time on X is from 15-21 pm.
Maybe you thought it doesn't matter what time you post on social media as long as you post something? That's not quite right!
A lot of your visibility is controlled by algorithms on the various platforms, but it is influenced to a large extent by how much interaction there is on your post. Good content that engages automatically creates a greater reach and this is what the algorithm adapts to. But in order for your content to hit well, you have to ask yourself the question - when exactly is your target audience on social media?
You post the perfect post, but no one sees it. Was it worth the time you spent on the post? For many, it has nothing to say when they post on social media, because they use the platforms for personal purposes. But if you're using these platforms to promote your business, timing can be important! The reality is that most people in your target audience are actually not even going to see what you post on social media. This is because social media often has a high volume of posts, and the algorithm adapts all the time.
Algorithms organize and tailor the content of the news feed to the user with the goal of making it as interesting as possible for the user. If you as a user engage in a post, the algorithm will show more of the content you engage in. While it may not be a magical time to publish, research has been done on when the “best” time might be. Below we provide some insight into precisely these times on the various platforms.
Facebook has long been labelled the king of social media, and this is not without reason. In 2021, there were 1.8 billion people registered on Facebook. There are many different social platforms out there, but Facebook has long been one of the most effective social channels for promoting your business and creating great customers.
· The best times to post on Facebook across industries are in the afternoon from 3pm onwards
· The worst times are in the morning from 6-12
· The best day is Saturday
The worst day is Monday
Instagram has passed 2 billion users and is perhaps one of the most complicated platforms for businesses due to its algorithm and use of hashtags. It's almost become science! So, if you want to do well on Instagram, you should by all means learn how to use the platform to your advantage, especially considering what time and days it actually pays to post on.
· The best and worst time is identical to Facebook
· The best days are Friday and Saturday
The worst day is Monday
But what about all the other platforms like LinkedIn, X and TikTok? Do the same rules apply here? We are talking about three very different platforms and all three each have their own purpose. If you want a youthful audience, TikTok is clearly the way to go. But it requires something more, since you only post video clips here. LinkedIn is a platform where it mainly deals with companies and job-related topics. X can be considered a hybrid between Facebook and LinkedIn.
Tiktok is a platform that circulates and goes around the clock and has become the platform of choice for gen-z and millenials consumers.
· The best times are afternoon from 15-9 pm
· The best days are Thursday and Saturday
· The worst days are Monday and Tuesday
LinkedIn is the internet's largest professional networking platform, and is widely used for company updates, to find new employees or to build and strengthen your professional relationships. For example, your profile can be used as a kind of resume if you are looking for a new job! Here it is easy to share articles and other write to a more “professional” audience.
· The best times are from 3pm-6pm
· The best days are Wednesday, Saturday and Sunday
· The worst days are Monday and Friday
On X, it's often about “less is more”, and you can't actually type more than 280 characters in an X record.
It is also said that one should update X more often than other social networks, and then with between three and 30 tweets per day. What's the downside of X is that the records you post often have short lifespans. So, therefore, a minimum of three entries a day is recommended. Preferably one in the morning, one in the middle of the day and one in the evening.
· The best time is from 15-21 pm
· The best day to post is Friday
· The worst times are early morning
Although there are several optimal times for posting on the various platforms, our call is to focus on relevant and useful content. Then one should test various time points and attempt to analyze the reach and engagement on the posts. If you are not the one who wants to spend your time on this, we will be happy to help you!
