At the end of 2022, eCouture was facing a significant challenge. Their digital presence was weak, with advertising strategies relying on ad hoc solutions without a clear plan or structure. Recognizing the need for a strategic realignment, WeAssist embarked on the task of redefining eCouture's digital narrative.

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In January 2023, we embarked on a journey to shape eCouture's digital history. This involved a deep understanding of the brand's core values, the development of targeted strategies for their unique target audience, and the use of data-driven methodologies to ensure maximum return on investment. Key initiatives included:

• Drawing up a detailed plan for content and ads.
• Define audience segments for optimal targeting.
• Establish a test framework for rescheduling your ad account, including ads, audiences, campaign strategies, ad captions, and more.
• Implement a manual approach combined with algorithmic precision for ad optimization.

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The strategic journey led to significant successes:

• ROAS improved from 3.88 to 8.79 from January to April 2023.
• A 5-fold increase in budget breakdown.
• Cost per acquisition sank by 83.81%, from 627.23 to 101.53.
• Results were maintained and improved throughout 2023.

These results are a testament to the power of a thoughtful strategy that combines understanding of the brand, strategic thinking and data-driven decisions. We are proud to contribute to eCouture's ongoing digital success.

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Key Measurements

• Before WeAssist (August - September 2022):
• Ad spending: 5,012
• ROAS: 3.88
• Income: 19,446
• CPA: 627.23
• With WeAssist (throughout 2023):
• Ad spending: 92,776
• ROAS: 9.24
• Income: 857,818
• CPA: 97.24

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This case study demonstrates WeAssist's commitment to delivering measurable results through tailored digital strategies and underscores our ability to turn challenges into opportunities for growth and efficiency.