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In the ski track, Petter Northug lived to be the best. To succeed, he went his own way. It is this philosophy that forms the basis of Northug Sportswear and Northug Eyewear.
Northug Eyewear is created in collaboration between world champion Petter Northug and industrial designer Bård Eker. With a focus on quality and an active lifestyle, Northug sports glasses are made with a high grave of curiosity and perfectionism.
Northug Sportswear is entirely designed in Norway, by a design team that delivers the highest level of technical design, aimed at active and discerning athletes. Here “everything” is thought out so that the characteristics of use are at their peak. These qualities again go into all the function and detail of Northug Sportswear.
Partnership between Northug.com and WeAssist in the Nordic countries.
Northug.com, a prominent online retailer specializing in eyewear and sportswear, has selected WeAssist.no as its strategic partner for several online stores. This partnership began on 1.1.2024 and we want to share how we have already created value, and how we will contribute in the time ahead for Northug.com.
Optimization of the Online Store:
WeAssist.no has taken responsibility for optimizing Northug.com's online store, which is built on the Shopify platform. This includes both visual improvement of the front end and important backend SEO development.
Marketing and Graphic Design:
We have also taken on responsibility for all marketing for Northug.com, including both paid and organic strategies. Our focus has been on meta and Google Shopping ads, which have delivered an impressive ROI of over 12x (ROAS). This has helped Northug.com achieve a significant increase in visibility and conversions. We will also provide graphic design for both online store and marketing materials.
Organic Search Engine Optimization (SEO):
We have implemented a strategic and long-term SEO plan for Northug.com, which has proven successful on previous projects. The goal is that this leads to increased organic visibility and reduced costs for paid advertising, and has a direct positive impact on the bottom line.
Strategic Support:
We work closely with management on strategic issues and project management to ensure Northug.com achieves its goals in the best way possible.
WeAssist.no is proud to be a trusted partner for Northug.com and we look forward to continuing to strengthen their online store, increase visibility and continue to deliver results. This collaboration shows the potential to help other companies achieve their goals and achieve success in the international market.
