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From B2B to B2C with a ROAS of 15.23 over 2 years.
This is how we attracted more consumers to a B2B online store
How to transform a B2B online store into a platform that also appeals to ordinary consumers?
Together with NatureSource, we developed a strategy that not only attracted a loyal customer base of ecology enthusiasts, but also increased engagement in newsletters and lifted their Trustpilot score to an impressive 4.8 stars.
Collaboration
NatureSource is one of Denmark's leading organic and health food products companies, supplying both the B2B and B2C markets. Although their products were already finding their way to many consumers via other retailers, the NatureSource brand was virtually unknown among the regular customer.
The challenge lay in increasing direct sales to consumers without compromising the brand's values and ethics. To address this, NatureSource contacted WeAssist with a clear goal: To develop a versatile growth strategy that combined strong performance with long-term branding.
“We have been working with WeAssist for over 2 years, where they have handled our marketing efforts on Klaviyo, Meta and Google. Their strong communication, fast execution and ability to deliver results have created a solid and valuable collaboration. WeAssist has had a very positive impact on both our B2B and B2C business, and we highly recommend them to others who want a dedicated and effective marketing partner.”
The right balance between branding and performance
NatureSource needed a solution that could drive traffic to its online store without compromising the brand's values and ethics.
Through close cooperation over two years, we have integrated performance channels that not only ensure profitability and high ROAS, but also strengthen the brand and deliver the highest quality newsletters.
By positioning NatureSource as a credible player in a competitive market, we have built a loyal customer base — driven not by discounts, but by trust and quality. The result? A new customer segment and greater control over growth.
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Interested in a collaboration?
Do you have an exciting project or collaboration in mind?
Get in touch, we'd love to hear from you!
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