Smartout is an app that provides an all-in-one solution for businesses, primarily aimed at the restaurant and service industries. The company provides a software that, among other things, brings together to-do, training, reports/HSE, communication/chat, inventory and work schedule in an app for employees and management.
Visual Identity: Smartout's brand design represents a modern, streamlined aesthetic that aligns with their goal of simplifying restaurant operations. The use of strong contrasting colors such as orange and navy signals energy, innovation and reliability.
Logo: The logo features a minimalist, circular design with a central arrow symbolizing continuous improvement and progress. The elegant, sans-serif typography enhances readability and modernity.
Photos: The promotional materials display a cohesive visual language, with clean layouts and vibrant visuals highlighting the app's user-friendly interface and practical applications.
Brand applications: Smartouts brand spans seamlessly across various media, from digital platforms to physical goods, maintaining consistency in color schemes, logo usage and overall aesthetics.
Tone and Message: The message focuses on efficiency, control and collaboration, conveyed through clear and concise language that emphasizes the practical benefits and ease of use of the SmartOut platform.
This design strategy ensures that Smartout stands out in the competitive restaurant technology market, appealing to businesses seeking innovative and reliable solutions.