Done.ai Group AB (“Done.ai”), a Nordic AI-native platform delivering end-to-end solutions for small and medium-sized businesses, today announces the acquisition of We Assist, a high-growth digital agency with operations in Norway (We Assist AS) and Denmark (We Assist ApS), specializing in website and e-commerce development, performance marketing and international scaling.

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This acquisition marks another important step in Done.ai’s journey to become the go-to one-stop shop for businesses, combining smart technology and hands-on services across the full business lifecycle. By integrating We Assist’s expertise in CRM, website development, and marketing automation, Done.ai further strengthens its ability to offer businesses everything they need, from digital visibility to operational tools, in a single, unified platform. With We Assist onboard, Done.ai significantly expands its presence in digital marketing and CRM, two critical pillars for SME success across the Nordics.

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“We Assist has built an impressive business with a clear understanding of SME needs, particularly in digital strategy and execution,” said Staffan Herbst, CEO of Done.ai. “Bringing them into the Done.ai platform strengthens our ability to deliver intelligent tools that help businesses look better, work smarter, and grow faster.”

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We Assist founder and CEO Kim Kaasene will join Done.ai’s leadership team as Commercial Director, responsible for scaling Done.ai across all markets.

“I’m excited to join forces with Done.ai to take both We Assist and Done.ai's vision to the next level,” said Kim Kaasene. “We’ve always focused on giving SMEs access to tools and strategies typically reserved for larger companies — and with Done.ai’s platform, we can now do that at scale. With We Assist’s established international presence, Done.ai will be well-positioned to accelerate the rollout of its platform and services across the Nordic region, supported by We Assist’s expertise in digital scaling and go-to-market execution.”

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Transaction Details

Done.ai Group AB has entered into an agreement to acquire 100% of the shares in We Assist AS for a total consideration of NOK 15.8 million.

We Assist AS owns 100% of the shares in its Danish subsidiary, We Assist ApS, meaning the transaction includes full ownership of both the Norwegian and Danish operations.

The transaction is structured as follows:

• NOK 5.3 million in cash consideration, to be paid to selected shareholders at closing
• NOK 10.5 million as seller credit, to be converted into shares in Done.ai Group AB in connection with a planned equity raise

The seller credit will convert into shares in Done.ai at the same valuation as external investors in a capital raise to be completed no later than 31 August 2025. If the capital raise is not completed by the deadline, the seller credit will be either converted at the prevailing market price or repaid in cash, at the discretion of Done.ai.

The transaction is subject to customary conditions including final board approval and successful completion of financial and operational due diligence.

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Financial Performance and Outlook

We Assist generated revenues of approximately NOK ~10 million in FY2024, with an EBITDA of NOK ~1 million, representing a solid and scalable business model supported by recurring customers and digital delivery capacity. With established operations in both Norway and Denmark, the company is well positioned for continued regional expansion.

Under Done.ai’s ownership, We Assist is expected to accelerate its growth, benefiting from the Group’s broader infrastructure, customer base, and technology platform. The transaction supports Done.ai’s ambition to build a fully integrated digital operating system for small businesses across the Nordics.

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About Done.ai

Done.ai has entered a new chapter marking its transformation from a traditional ERP vendor into a one-stop shop for modern businesses, offering an integrated suite of AI-powered tools that span the full operational workflow. With a modular, API-first architecture, businesses can manage their entire value chain, from first customer touchpoint to back-end accounting, fully integrated in one automated, end-to-end platform.

Through the integration of embedded financial services such as automated treasury management, payment solutions, spend management, and open banking, Done.ai aims to redefine how businesses manage liquidity and financial operations. These services will initially be launched through an exclusive three-year distribution agreement to 24SevenOffice’s extensive customer base, ensuring rapid rollout and adoption.

Combining deep technological expertise, strategic partnerships, and AI-driven automation, Done.ai delivers real-time financial control, operational efficiency, and unmatched scalability, positioning the company as a leading AI-native fintech platform for the business sector.

Done.ai is headquartered in Sweden and listed on Nasdaq First North Growth Market under the ticker 247. The ticker is expected to change to "DONE" following the general meeting on April 10, 2025.

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About We Assist

We Assist is a Nordic digital agency with operations in Norway and Denmark. The company delivers strategic and operational services in CRM systems, website development – including e-commerce, performance marketing and international scaling tailored to the needs of small and medium-sized businesses. With a strong client base and a results-driven approach to digital growth, We Assist is a trusted partner for businesses looking to scale their digital presence.

Kasper Bisgaard, who currently serves as Marketing Director, will assume the role of CEO of We Assist.

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done.ai

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