Norway
Danmark

Ecommerce entrepreneur Einar Øgrey Brandsdal invests in new concept

February 1, 2022

WeAssist

Einar Øgrey Brandsdal is the entrepreneur and owner of one of Norway's largest online stores, Blivakker.no. He has expanded the concept to many countries under the brand name Cocopanda. Einar is also an active investor in both companies and real estate.

WeAssist, founded by Kim Kåsene in 2021, aims to revolutionize small organization operations by offering digital assistant services. Here’s a breakdown of the venture:

Founding Story and Vision

Founder’s Background: Kim Kåsene brings extensive entrepreneurial experience to WeAssist, having previously founded successful ventures like Lettbutikk.no and QuickShip.no. His journey highlighted the challenges faced by small organizations in scaling efficiently due to administrative burdens.

Concept of WeAssist: WeAssist addresses these challenges by providing a range of digital assistant services. These services encompass administrative tasks, graphic design, social media management, translations, website development, and more. The key value proposition is consolidating all these services under one provider, simplifying client interaction and reducing the burden on key personnel.

Investor Perspective

Investment Philosophy: Einar, an investor in WeAssist, emphasizes investing in ventures led by proven individuals like Kim Kåsene, who has a track record of entrepreneurial success. Einar values ventures that not only solve significant challenges but also resonate with personal experiences, thereby ensuring deep conviction in the investment.

Future Plans

Expansion Strategy: WeAssist’s immediate focus is on delivering high-quality services in Norway. However, the company has ambitious plans for international expansion, targeting markets like Sweden and Denmark by 2023. This expansion aligns with their vision to scale operations beyond national borders and cater to a broader clientele.

WeAssist represents a strategic response to the operational challenges faced by small organizations, leveraging digital assistants to enhance productivity and efficiency. With a strong foundation in Norway and plans for international growth, WeAssist is poised to make a significant impact in the digital service provider industry.

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