The starting point for the collaboration was their goal to become the leading player in the Nordic region, towards the private market. They therefore needed assistance in the creation of a marketing plan, visual profile, online store, setup of operational systems such as payment solution, shipping, customer service, etc.

The aim of the online store and visuals was to stand out from the competition and at the same time make relevant information and quality products available to its target audience. Safety, quality and value creation were central to the design of both the visuals as well as the layout of the online store.